The marketing of advertising inventory is a business with many moving parts. Orders must be checked, quotation and order details reconciled, rates verified, supporting documents prepared and approvals obtained – often under time pressure and across multiple departments.

Whilst the industry discusses programmatic advertising, targeting and consent management at length, one crucial factor often goes unnoticed: the operational backbone of advertising. Without a firm grasp of internal processes, even the best inventory cannot be monetised efficiently.

Further information is available at: Aufgabenautomatisierung in der Vermarktung: Warum digitale Workflows den Unterschied machen - ADZINE - Insights in Media. Adtech. Martech.