In the ADZINE interview ‘Modern Video Advertising – Innovation through Integration’, our managing director Jens Pöppelmann describes the reality of CTV in his d-force role: fragmented device worlds, different data and targeting standards, and unanswered questions regarding verification, measurement, frequency capping and consent. His plea: build bridges – partners agree on a clearly communicated technical setup. This is precisely the pragmatic approach ISS Nautilus pursues for booking systems and DBCFM: clean interface contracts, consistent field/status mapping and shared IDs accelerate integration and time-to-value until market-wide standards take effect. Read more in the article – and in our projects.

To the ADZINE article: https://www.adzine.de/2025/10/modern-video-advertising-innovation-durch-integration/