Although programmatic advertising has taken the advertising world by storm, the I/O business remains a mainstay for German marketers. Even though the majority of media business is now programmatic, the I/O business is a billion-dollar market that has its raison d'être.

Further information:
Das moderne I/O-Geschäft gehört stärker automatisiert - ADZINE - Insights in Media. Adtech. Martech.