Ten years of advertising booking with ISS Nautilus

Leading marketers such as Ströer, Seven.One Media, iq digital and Ad Alliance rely on Nautilus - focus on further development of booking options in linear TV and internationalization of the software Wuppertal, October 11, 2022. SQL Service's ISS Nautilus (Integrated Sales System) marketing software went live in 2012. Ten years later, it's hard to imagine the German market without the system: its customers include a who's who of German marketers such as Ströer, SevenOne Media, OMS, iq digital, Interactive Media, Goldbach and the marketers IP Deutschland, G+J ems and Smartclip, which have since merged to form the Ad Alliance.

Over 900 active users work with ISS Nautilus every day. In 2021, the affiliated marketers together created more than 40,000 offers and processed almost 74,000 orders in the genres of print, DOOH, digital, audio, mobile, outstream and video as well as VOD, CTV and ATV via ISS Nautilus. According to AGOF figures, almost 100 percent of Internet users in Germany can thus be reached via the booking system. ISS Nautilus covers the entire marketing process for digital advertising space, from offer creation to order management, billing with advertising customers and media agencies, and publishers. All booking processes including programmatic bookings are executed in the browser-based user interface. CRM systems, ad servers and financial accounting systems communicate seamlessly via interfaces.

All relevant AdServers such as Google Ad Manager, ADITION, AdsWIZZ, Xandr, FreeWheel, smartx and others are addressed, orders synchronized and delivery messages retrieved. Jens Pöppelmann, Co-CEO SQL Service: "The expansion within the European market and the further development of the software for bookings in linear TV are a logical as well as indispensable consequence after ten successful years of ISS Nautilus. Combining all important media types in one tool offers our customers the perspective of mapping their campaigns in digital, DOOH, print and TV together in the future. In this way, entirely new, cross-media combination approaches can be pursued in one step."

Steffen Bax, Managing Director of iq digital: "SQL has been our partner for years and regularly develops new solutions for us for a range of services that is up-to-date with the market. By switching to ISS Nautilus as a SaaS solution, we are reducing complexity and ensuring even more stable processes - a welcome optimization for the benefit of our customers."


About SQL Service GmbH

The Wuppertal-based software company was founded in 1994 and specializes in optimizing media buying and sales processes. With innovative and trend-setting solutions, SQL is the leading provider in the German-speaking region for the automated handling of digital marketing processes. Marketers such as Ad Alliance, Goldbach, Interactive Media, iq digital, OMS, Seven.One Media and Ströer are long-standing customers. The service portfolio includes ad server integrations, database implementation as well as process analyses, consulting and application development. SQL guarantees high functionality and a high level of performance, user-friendliness, reliability, portability and efficiency.

Press contact for queries:
Cordelia Wagner
Communication & PR
Telephone: 0170/ 3853694
SQL service GmbH
Small Klotzbahn 23
42105 Wuppertal

Jens Pöppelmann
Co Chief Executive Officer
Media whisperers on a secret mission on all channels. As an enthusiastic cyclist, he rides around all the ups and downs. I 0202/ 978570

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